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Franchising
|Why Lawn Care
1. Lawn care is part of the rapidly growing Green Industry
While growth in this sector has been fueled by expansion of the
housing market over the last several years, demographic trends indicate growth
that will extend well beyond the housing boom, with an increasingly greater
percentage of homeowners hiring a professional lawn and landscape maintenance
company.
Maturing "Baby Boomers" with more disposable income and an
increasing priority on enjoying life, will continue to employ the services of
our industry in greater numbers to ease the burdens of maintaining their homes.
Growing numbers of dual-income families will continue to secure professional
lawn care service providers to help them free up more time in which to enjoy
the pleasures of family and home life.
Working in conjunction with favorable demographic trends is the consumer's
recognition of lawn care as a truly compelling value when compared to the
retail cost of products, the hassle of mixing and applying those products and
the angst of uncertain results incurred by the do-it-yourself person.
2. High Returns
Using our bespoke management software allows for effective
scheduling of services, maximizing the operatives time spent treating lawns and
offering excellent returns, when used in accordance with good business practice
and promotion.
3. Limited Capital Investment
Both the initial as well as the on-going investment in real estate, fixtures
and equipment is low, relative to the capital requirements of most new
businesses.
4. Recurring Revenues
A well-run professional lawn care company can automatically
renews the vast majority of customers from year to year, allowing the company
to focus marketing efforts on net growth.
5. Strong Cash Flow
Beginning in the autumn of the previous service year, 15-30% of
customers traditionally prepay prior to the start of current year services.
Very favorable 30-day to 180-day terms are available from major suppliers. It
is not uncommon for the vast majority of customer payments for spring services
to have been received before a company's invoices from suppliers for the
materials used in those spring services, are due.
6. Straightforward Entry Requirements
You will be required before becoming part of the Weed Man Network to register
and trade as a separate limited company. It is helpful if you have a good
credit record. You will be required to become VAT registered from the outset.
7. Limited Exposure to Recession
With the average annual cost of service less than £250's per
year, lawn care is a small slice of the consumer's disposable income, overall
household expense and one of the last budget items to be cut when
belt-tightening is necessary. Also shielding professional lawn care from
exposure to recession is its high perceived value as a low-cost service that
enhances both property value and pride of ownership.
8. Adaptability to Management Systems
Lawn care's narrow focus on improving and protecting healthy lawn limits the
complexity of the business and allows it to be distilled down to a small number
of repetitive tasks implemented by production, administrative and sales staff.
These tasks are very adaptable to our proprietary systems that will support
improvement of profitability and increase sales.
Look at what Weed Man did in less than 9 months ….
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